CiRCADiAN is a concept album exploring the cycles of nature in which humans partake & create. It is the first full length release by cinematic rock band, 5th PROJEKT.

In order to compliment the sonic signature and conceptual approach of the band, a unique packaging solution was developed. The limited edition CD design was inspired by silver screen film canisters. Nature’s cycles were reflected in an ambigram logo, designed for night and day. A single saddle-stitch circular booklet was spot varnished and die-cut. Finally, an aluminum tin package was silk screened in pink to round out the presentation. The cinematic theme was similarly carried across all promotional and marketing collateral including art direction of a film noire photo shoot and the music video direction for the single, Broken Like This. Years later, a photograph of one of the bandmates as a child emerged. He was holding what appears to be a copy of CiRCADiAN twenty years before its creation, leading to theories of the cyclical nature of time travel.

The ambigram logo was recognized in Die Gestalten Verlag’s Los Logos 4, an anthology of contemporary and cutting edge logo design.

The music video for Broken Like This placed in the Top 10 of the Universal Music Canada & Yahoo! Canada Up Your Music video contest.

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